• ⚡ Agents using Follow Up Boss respond nearly 4x faster than competitors.
• 🧠 AI tools like ChatGPT and Scout reduce writing time by over 70%.
• 🏡 Location-optimized websites rank 34% higher in local Google search.
• 📱 75% of millennials prefer texting over phone calls when communicating.
• 🔍 SEO keywords like “golf homes in Las Vegas” convert 2.5x better than general terms.

Real Estate Marketing Tools: Which Should You Use?

Digital marketing is no longer a choice—it gives you an advantage. Whether you're a new agent in Las Vegas or lead a top team, the right real estate marketing tools can help your business grow. In 2025, agents do not just work hard; they use technology. From new AI for real estate to SEO websites and fast SMS systems, marketing tools today are smarter, faster, and scale better than before.

Building a Strong Marketing Foundation: CRM, Website & Branding Tools

Before starting with AI listing videos or TikTok ads, real estate professionals need a strong base. This means a powerful CRM (Customer Relationship Management platform), a website that gets many leads, and brand tools that show what makes you different.

CRMs: Your Most Important Conversion Tool

The CRM is the main tool for your follow-up, lead management, and long-term client relationships. In a crowded market, getting leads is not enough. You also need to keep in touch with them until they are ready to act.

• Follow Up Boss: This top CRM is made to help you respond fast. According to Follow Up Boss (2023), agents using it reply to new leads 3.7x faster. It works well with Zillow, Realtor.com, Ylopo, and over 250 other platforms. Features like Smart Lists and action plans help agents put important leads first, automatically follow up, and message contacts when they are out.

• Zurple: This tool is good for working with leads over a long time. Zurple uses what buyers do online to send them custom messages. When a lead looks at a listing again or favorites a home, it automatically sends relevant messages. This keeps you visible in their inbox without extra work.

• Wise Agent: For agents who want many features at a good price, Wise Agent is a good start. Email templates, texting, landing pages, and task management make it useful for solo agents or small teams looking to work in the same way each time.

💡 Pro Tip: Set up CRM alerts for “lead inactivity” so no one slips through the cracks.

Websites: More Than a Business Card

A well-designed real estate website can bring visitors, get leads, and build trust. This is especially true if it works well on phones and ranks high in search engines.

• AgentFire: Top agents who focus on certain neighborhoods use this platform. AgentFire lets you create very local content around phrases like “Summerlin luxury homes" or “Henderson gated communities.” It has built-in IDX feeds and landing pages you can change. This makes you more visible on Google.

• Placester: This platform is good for agents who want both easy use and the ability to grow. Its marketing bundles offer ready-made websites, CRM, lead follow-up steps, and automatic social media content. You get all this in one place.

• Squarespace: It is known for its easy-to-use design. Squarespace is best if you are building your site yourself. You can add IDX plugins, connect email tools, and get it live in a day without hiring a developer.

📝 According to Semrush (2024), websites with geo-specific landing pages rank 34% better and convert higher than generic home pages.

AI for Real Estate: The Big Change in 2025

AI for real estate is real. It is changing how agents create content, get listings, and follow up with clients. These tools take away repeated tasks, make creative work faster, and help you give good experiences on all platforms.

Writing Smarter: Automated Descriptions and Emails

• ChatGPT: This is one of the most useful tools available. ChatGPT can write anything from listing descriptions and blog posts to buyer email series. Just give it bullet points or main features, and it changes your notes into well-written text. Need a high-end style? Ask it to “write like a Las Vegas high-end agent” and see the style change.

• Scout: This AI is different from normal AI. Scout uses CRM or lead information to make messages unique for each person. This is perfect for getting old leads active again. Create message series that seem written just for each lead, based on what they do, homes they saved, or what they look at online.

Visuals That Convert

• REimagine Home: Virtual staging is now very easy. Quickly stage empty rooms in many styles—modern, farmhouse, boho—and save images ready to share. It is very useful for listings with small budgets or for showing sellers the benefits of digital staging beforehand.

• LazyEditor: Shoot 2 minutes of cell-phone video. LazyEditor then turns it into a captioned, branded video that makes people stop scrolling. Top agents like Steve Hawks use this to make short videos for each new listing. This creates talk on social media and reaches twice as many people on Instagram.

• Trolto: This AI tool makes still listing photos look like videos. Instead of just a photo of a pool, Trolto adds water movement and background movements. This makes your listings more interesting in marketing emails and social feeds.

📹 These tools let you turn one input (photo or video) into content for five distribution channels: social, email, website, Google My Business, and ads.

Email & SMS Marketing Tools: Staying in Touch with Many People

Real estate success depends on how well you follow up. Email and SMS marketing tools help you keep in touch with every lead without spending all day at the computer.

Emails: Drip Without the Creep

• Constant Contact: This platform makes it easy to create weekly market updates, open house invites, or new listing summaries. Its easy-to-use editor, A/B testing, and way to sort contacts give you control without too much data.

• Dubb: Put video messages into your emails to add a personal feel. Create short intros, market updates, or walkthroughs right in your email. This gets more people to interact than plain text.

• Scout: Besides its AI writing benefits, Scout’s email campaigns react to what buyers do. It sends automatic messages at important times, such as when they get active again, when a price changes, or when there is a new match.

SMS: The Millennial Must-Have

In 2025, SMS marketing is not optional—especially with 75% of millennials preferring texts over calls (OpenMarket, 2025).

• EZ Texting: This is good for sending many texts for open houses, price reductions, or event invites. The automatic reply feature lets you reply right away with property details when someone texts back a keyword like “123Main.”

• Sinch ClickSend: Larger teams like this platform. It sends new leads to agents using a smart system. This makes sure agents reply very fast. It also records every talk for a clear view of all leads.

• Textedly: This is a very affordable option. Textedly makes it easy to create keyword campaigns where people choose to join. Add “Text ‘VegasHomes’ to 44777” on yard signs for getting leads right away.

⚠️ Ensure you follow TCPA and CAN-SPAM regulations when sending SMS or email campaigns. Opt-in is a must!

Social Media & Video: Where People See Your Local Brand

In a world of images, your brand is not just on business cards. It is on TikTok, Facebook, YouTube Shorts, and Instagram Reels.

Design + Scheduling

• Canva: This is the main tool for creating good-looking designs for flyers, Stories, and infographics. Brand kits let you keep a consistent look in all your work.

• Coffee & Contracts: This is a subscription platform made for agents who want ready-to-use content. It includes monthly post calendars, caption templates, story bundles, and weekly short video ideas that appeal to buyers and sellers.

• Hootsuite: Planning and consistency help you succeed on social media. Hootsuite helps you prepare many posts at once, plan posts for all platforms, and check results. You can do all this in one app.

💬 Agents posting 5+ times per week generate 3x more web traffic and 4x more listing leads (NAR, 2024).

Video Tools That Open Doors

• Animoto: This drag-and-drop video creator helps you display listings, neighborhood guides, testimonials, or agent bios. Add background music, captions, and your own brand details.

• CapCut: It has built-in TikTok-style templates. You can make fast, trendy videos that look good but real. Neighborhood tours, “day in the life,” or tip-style videos work very well.

🎥 Las Vegas agent Steve Hawks uses CapCut and LazyEditor together. He turns raw listing videos into videos for specific platforms. The impact? Faster sales, more seller referrals, and a lot of brand awareness in a crowded market.

Lead Generation: Tools That Fill Your Pipeline

You need more than a pretty Instagram profile. You need a steady stream of new leads ready to make a move in the next 3, 6, or 12 months.

Where Smart Agents Find Leads in 2025

• Smartzip: This tool uses a lot of data to guess when homeowners will most likely sell. Smartzip helps agents find leads in neighborhoods before others. Focus on people based on their life events, home equity, or what they look at online.

• Market Leader: This all-in-one system gives leads, an IDX website, and follow-up marketing. You can change lead filters, put budgets first, and keep people interested with automatic emails and texts.

• Highnote: Show your services better. Highnote lets you create good-looking, interactive proposals with videos placed inside, client reviews, marketing plans, and tools to track actions. This way you know exactly what the potential client saw and when.

🎯 Smart agents aren’t waiting for the phone to ring—they’re watching behavior and striking when buyers or sellers engage.

SEO Tools: Bring Visitors Naturally

SEO (Search Engine Optimization) is a long-term plan. But it gives big returns when done right.

• Ahrefs: Ahrefs helps agents focus on content for specific phrases. It does this by looking at how hard keywords are to rank for, chances for backlinks, and missing content areas. “Las Vegas golf homes” led to 2.5 times more conversions than general keywords in 2024 (Ahrefs).

• Semrush: Compete directly with others by seeing what works for them. Semrush shows you keyword rankings, missing backlinks, and how competitors set up their content. This gives you an advantage when making content.

📍 Don't forget local tactics: Add neighborhood guides, school overviews, market stats, and “best of” lists for high-ranking local pages.

Choosing the Right Stack: Where to Start

Pick your marketing stack based on today’s needs—not your wishlist. Being efficient is important.

Starter Stack (Solo Agent or New Licensee)

• CRM: Wise Agent or Follow Up Boss (starter)
• Website: Placester or Squarespace
• Social Design: Canva + Coffee & Contracts
• Scheduling: Hootsuite
• Email & SMS: Constant Contact + Textedly

💡Monthly spend: Under $200/month

Power Stack (Top-Producer or Team)

• CRM: Follow Up Boss or Zurple + Smartzip
• Website: AgentFire for SEO/IDX
• Social & Video: Canva, CapCut, Coffee & Contracts, LazyEditor
• AI: ChatGPT, REimagine Home
• SEO: Ahrefs or Semrush
• Email + SMS: Scout + ClickSend

💡Monthly spend: $400–600/month

Case Study: Steve Hawks’ Las Vegas Stack

Steve Hawks closes dozens of deals monthly and ranks in the top 1% in Las Vegas. His formula? A system that combines automation, creativity, and smart follow-up:

• Day 1: Listing photos go to REimagine Home for virtual staging in multiple styles.
• Same day: LazyEditor creates a walkthrough reel for Instagram/Facebook.
• Promotions: EZTexting sends 1-click reminders to his 350+ SMS list subscribers.
• Presentations: Highnote decks with embedded testimonials and videos increase listing sign-up rates.

“The tech lets me work faster. It does not replace understanding the market. It helps me reach more people in less time.” — Steve Hawks

Stop Chasing, Start Converting

The best real estate marketing software is made to save you time, make your brand more seen, and turn more leads into clients.

Start by fixing where deals break down:

• Losing leads? You need a CRM upgrade.
• No listing traction? Upgrade content, visuals, and virtual staging tools.
• Invisible online? Invest in SEO and social design.

Real estate marketing tools are not a luxury. They are your way to grow. Combine them with your hard work, and the results will be very strong.

Frequently Asked Questions

What’s the price range of these tools?
You can run a lean stack (CRM + email + website) under $150. Full-featured stacks with leads, video, and SEO support may reach $500/month.

Can new agents afford these tools?
Yes. Most tools offer free trials, and plans scale with use. Start with light CRM + DIY design, and reinvest after your first few closings.

Are these tools compliant/legal for real estate?
Yes—but always add proper disclosures. For SMS/email, use opt-in forms, and consult brokerage policies before sending marketing.

What’s most important—tech or personal brand?
Your personal brand. Tech makes you visible and consistent. But it's your tone, care, and expertise that clients choose.

Citations

• National Association of Realtors. (2024). Real estate in a digital world: Trends in agent marketing. Retrieved from https://www.nar.realtor
• OpenMarket. (2025). Mobile behavior report. Retrieved from https://www.openmarket.com
• Semrush. (2024). Local SEO benchmarks for real estate agents. Retrieved from https://www.semrush.com
• Ahrefs. (2024). Real estate keyword landscape analysis. Retrieved from https://www.ahrefs.com
• Follow Up Boss internal benchmark. (2023). Client responsiveness data.